Jenkins Row

Developer

JPI

Category

Ground-Up

Location

Capitol Hill

Number of Units

247 units

Price Range

Up to $550 psf

Marketing Goals/Challenge

1. Participated in creating the unit mix, selecting standard finishes and pricing.

2. Facilitated interaction between Harris Teeter, Inc. and the developer to maximize integration with the residential portion of the building.

3. Developed a marketing plan that extended the Capitol Hill lifestyle to the Potomac Ave Metro Station.

Success/Results

Successfully completed Phase I sales within 6 months.